Money Manager: Great Singapore Sale

In this episode of Money Manager, Professor Sumit Agarwal, Distinguished Professor of Finance at NUS Business School, delves into consumer behavior during the Great Singapore Sale (GSS). His research sheds light on how shoppers respond to the annual sale event and its broader economic impacts.

Consumer Behavior Trends

Professor Agarwal presents findings on how consumer spending patterns shift during the GSS. He discusses factors driving increased purchases, the influence of discounts on buying decisions, and how the sale impacts overall consumer spending.

Economic Impact and Insights

The discussion also explores the broader economic effects of the GSS. Professor Agarwal analyzes how the sale contributes to retail revenue and examines its role in stimulating consumer confidence and spending.

This episode provides valuable insights for both consumers and retailers looking to understand the dynamics of the Great Singapore Sale and its effects on shopping behavior.