Private Hire Surge Pricing Demystified: What Really Drives Commuter Choices?

Professor Sumit and Associate Professor Cheng Shih-Fen from Singapore Management University delve into previously unexplored data on private hire and taxi ride prices. They uncover the various factors influencing passenger behavior, revealing that pricing may not be the primary factor in commuter choices during peak times. Their insights aim to encourage more informed and savvy decisions, especially after work hours and on weekends.